Packaging is a specially designed object to protect the product inside, to remain safe before consumption or use. While Packaging is an activity to prepare packaged goods, until ready to be sent, distributed, stored, sold and used.
In general, we can draw some conclusions about the function of the packaging. Here are some functions:
- Make the product more durable and protected, for example out of bacteria, viruses, air humidity, collisions that will damage the quality of the product.
- Easy to distinguish from other products. Eg coffee packs A and B, although the same coffee sachet however, the packaging distinguishes them.
- Improve Efficiency, for example; At the time of calculating the number of packs, 1 luasin or gross ciount. And facilitate storage and delivery.
- The attractiveness of the product increases. Depending on the packaging design, the more interesting and unique the consumers will be interested.
- Means of information, for example there is a food composition for consumers to know in general, labeled halal standard logo as a sign that ready for consumption for Muslims.
- Providing comfort to the wearer.
- Means of advertising, do not be surprised if in certain packaging there will be promotion that ride. Such as the introduction of a company's newest product.
- Portion Control, each pack has a dose of content.
Examples of Creative Food Packaging Design
Packaging below is a child cereal snack pack. Its cylindrical shape along with the clear part, making it blend with the outer branding design. So it looked as though the bears were eating the contents of the cereal. Children would be interested to buy it.
www.lacykuhn.com
Packaged snacks of potato crackers. The design concept is Wanted, so the illustrations are given like a fugitive search poster. Must be very interesting, if used as food wrappers you guys. People will be interested in buying it.
| www.designyourway.net |
Unique packaging of this one form of prisms made from paper such as cardboard. To bring it we have to hold the pointy part, when it's time to eat just stay behind. So the concept of consumers made relaxed and still looks cool. Suitable for fried foods such as crackers, popcorn etc.
| www.packagingoftheworld.com |
If this one form of packaging like a flower, but originally inspired from origami. The technique of cutting paper and then combining it into packaging, make it attractive and remain fashionable.
| www.thedieline.com |
This package is made of clear plastic, the contents of a kind of biscuit. Similar to oreo if in Indonesia. Cartoon images on his skin like he was eating biscuits in it, but this is just an illusion or a trick of the eye. If the biscuits were out, it would look odd. Very creative.
| www.coffeebags.co.za/ |
Plastic snack packaging, with animal concept. Each packet has a different animal image, so if for children it would be liked. In addition can be used as a guessing lessons, can also be stored for the collection of animal species.
| www.thedieline.com |
This funny food packaging, inspired by women's hairstyles. So on the wrapper, there are some who are stoned, but the shape according to the hair model. Furthermore, the contents of the food will show the hair model perfectly. Haha, funny and creative. Must be very good product.
| www.packagingoftheworld.com |
Then there's another funny pack. This packaging also has animal concept, because the product is animal flesh, like pig, chicken and cow. Making some of the packaging transparent, so that the contents of the meat look together with the image of the outer animal. If people go shopping, must know immediately, owh this chicken meat.
| www.coroflot.com |
This package is called gogol mogol. Packaging and its contents made one concept, namely the form of chicken eggs. This product is a boiled egg for breakfast, already available spoon in his hip.
| www.coloribus.com |
Environmentally friendly packaging. Melon fruit under, wrapped with wicker grass materials, well surely can last long. Because it is also used as a roof. Besides being environmentally friendly, his style is not even plebeian. Because the grass is shaped like a bunch of birds.
| thedieline.com |
Packing of coconut shell. If people usually throw it away or make firewood, this is different again. Creativity rebelled, then be packed from coconut shell. Suitable for food type of chips. In the processing must also be really clean.
| www.loudbang.co.uk |
Packaging that can be used as flower pot. This packaging is made of paper material that is thicker, or already in the press. Packing these foods for heavy foods, similar to the usual foods found in stalls.
| designandpaper.com |
Coffee packaging complete with algae, so coffee orders can be taken anywhere. This packaging only plays in cutting and folding paper techniques. But the design idea is unique, the picture of a mustache. Averaged a man with a mustache for coffee, so that's his philosophy.
hartendames.nl
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The food packaging of the dish is also compatible, but the handle is made of a thin cloth.
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